A common assumption that I and many others make is that WordPress is primarily for blogging. However, WordPress has diversified with themes and plugins, so “you can create any type of website with WordPress.” Today, WordPress drives 43.5 percent of all websites. Organizations like the White House and Microsoft use WordPress websites. Furthermore, the platform’s…

What is an SEO tool? It is any software that developers can use to “improve some aspect of the search engine optimization campaign” (Emley, 2023). With this definition, an SEO tool could help improve a site’s performance by improving security, decreasing loading speed, or better reaching the target audience. Why use SEO tools? SEO tools…