Site performance analytics cover a wide range of indicators. While I cannot cover all of them in this blog post, I will concentrate on a few, namely website traffic, conversions, and bounce rate. Website traffic concerns the entire volume of people who visit a website. Altogether, “how many people visit a website will depend on…

What is an SEO tool? It is any software that developers can use to “improve some aspect of the search engine optimization campaign” (Emley, 2023). With this definition, an SEO tool could help improve a site’s performance by improving security, decreasing loading speed, or better reaching the target audience. Why use SEO tools? SEO tools…

Website accessibility is “designing and developing websites, tools, and technologies so that people with disabilities can access them.”  It matters because it is a legal obligation and helps format website content to be more accessible to crawlers and users. Increased accessibility can result in all users being able to navigate and interact with the site….

Schema.org is a dictionary of property definitions, enumerated values, and types (Schema.org, 2022b). It provides various vocabularies that web designers can employ to markup webpages in a way that major search engines can understand (Schema.org, 2022a). This code clarifies information provided to search engines so they can better understand your website’s content. As a result,…